October 2004

Dear Sen. Kerry,

You must have noticed problems with your campaign during the past month or two since you have hired new strategists, and you have become more aggressive on the stump. Attacks on Bush will help, and they show a vigor that is vital for the electorate to see, but they need to be matched with better use of your own strengths—from your resume to your current policy plans.

George W. Bush has done an excellent if not-so-admirable job of defining you in the eyes of much of the electorate. Let’s put aside the shock about how you could have let that happen—there’s no time for that no. For the few weeks that remain before Election Day, I propose a campaign to educate the electorate about John Kerry. Clearly you’ve got the substance, but you need a story—to energize supporters and pull swing voters.

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