This piece was originally published in Volume 5, Issue 6 of the Sustainability journal.
There were no ads during the presidential debates. This is the exception that proves the rule in modern America. Nascar drivers broadcast their endorsing companies across their outfits, and the rest of us more subtly wear logos of brand-name clothing.
Advertisers study us very closely to know just what we want; beneath our talk and even our thoughts, what will we pay for? In soccer, the eyes don’t announce a player’s next move, but the feet will. So to understand the political choices that were offered to us during the 2012 election season, don’t just look to the party platforms, the political speeches, the debates, or even the political ads presented during the most richly funded campaigns in world history. Look to the ads for other products.